guest speaker: Dietmar Dathmen

I found the guest speaker, Dietmar Dathmen to be very eccentric and full of energy. His presentation was able to cover a lot of great topics in such a short amount of time but the topic that stood out the most was his idea on what is considered relevant in the advertising world. Fame is what makes the ad relevant.  Dathmen then went on to explain how ads use brands to keep the product relevant. Fame makes the product look more attractive. Fame also makes the ad more personal by sticking out key elements that the consumers find pleasurable. Overall, I enjoyed the presentation very much and would love to hear from more guest speakers.