what makes a brand relevant

Relevance is very important  when it comes to a brand. The relevance of a brand lets you know how popular the brand is amongst  different social classes and social groups. Relevance also lets a consumer know if that brand will be acceptable by their peers.If they see their peers wearing or consuming a similar item, then they know that the item is relevant. Celebrities also play a very big role in the consumers mind when deciding if the brand is relevant or not.  In clothes, consumers tend to wear what they see their idol wearing, so that they can be more like that person. Its a sense of  bond that the item brings between the consumer and their idol.  How relevant a brand is can also be determined by how popular it stands with middle. You can determine just about any items relevance by middle Americas opinions because of its diversity and variety of social



As you can see from the picture below, YSL became very popular with young people after seeing Justin Bieber wearing it at the VMA awards last year.YSL has been around for years but was  mostly popular with older adults. Now, you can spot the YSL brand just about anywhere but even more so on young hip adults then before.