JEEP in its prime

   During workshop on Wednesday, my group and I decided to use the Grand Cherokee 2013 4x4 Laredo Jeep as our product for the senior citizen customers. With features like anti-lock breaks, seat warmers ,air conditioning,enhanced accident  response system and automatic head lights. for many senior citizens, driving is becoming more of a hassle but with the new Grand Cherokee 2013 4x4 Laredo Jeep older people can feel safe and stylish. when you think a car made for an older crowd you think of a jalopy of some sort with a very tacky color but with this jeep in particular, they can look cool and be safe all at the same time.

With the commercial we decided to take a very warm and vacation route. The scene starts with an older married couple sitting in the living room reading when all of a sudden they hear loud polka music playing outside their window. The old man looks outside to see who it is. It turns out  to be their bingo buddies. They rush out the doors with their walkers and oxygen tanks and slowly make their way into the car. During the scene of them on the road, the new features of the car are being used and explained. When they get to their destination, it turns of to be vegas and the scene fades out with the the name of the product on the screen.
  

A Day in the life of a mother

 Mother Suzy is awakened by the sound of her 2 year old crying baby at 6:00 in the morning. she gets up, feeds the baby then starts to make breakfast for the rest of the family. Her husband her son wakes up at 8 followed by her husband. The whole family sits down at the dining room table. While Bobby, her son gets dressed, she packs him a healthy organic lunch filled with kettle chips pirate booty and an organic peanut butter and jelly sandwich. She then gets the baby together and drops Bobby off at school. Suzy then comes back home and cleans up the house. Suzy is believes in saving the environment so all of the products she uses to clean the how are environment friendly and bio degradable. She then gives baby rose a bath with Johnson&Johnson products.After baby Rose's bath, she is put down for a nap. While the baby is napping, Suzy takes a shower and only uses Dove products. By the time she's done with her shower, its time to pick up Bobby. After  picking up Bobby, she then goes to Whole Foods to buy something  to cook for dinner. When she and the family gets back home, she prepares a good wholesome meal and the whole family sits down to dinner when dad gets back from work.

consumer behavior

A company that is a great example a successful launch due to consumer  behavior would be  Gerber. Gerber started in in 1928 as a food campaign. Gerber is one of the longest running  food companies in the U.S.  Not only was Gerber  a one of the highest growing food companies and continues to grow, they are also branching out in other areas. Gerber has now branched off into life insurance and clothing products. I think the main reason why Gerber is so successful is because this company is family operated and own and has been since 1928. Unlike other companies, Gerber became very versatile with what items they were willing to put there name on. Gerber listened to their consumers about their  dislikes and likes on the products. They then would fix the problems that the products had and then put the item back on the market for the consumer. Gerber takes into consideration what their consumers want / need /use and give it to them in an offer they can't refuse. 

playhouse remake

To make the play house commercial more friendly, a lot if things need to be changed. 

COLOR OF HOUSE: The play house will be decorated in realistic neutral house colors. The primary colors will be bright reds and blues with plashes of greens, browns and yellow.  

SETTING: The play house would be moved outside to an outdoor grassy area with a wooden fence and sweet playful dog.

ACTORS: there will be a boy and  a girl who are about 2 years apart in age. they'll be portrayed as siblings.

THEME SONG: The theme song will be this nursery rhyme type of rhythm that praises kids for doing their laundry, making food, and taking care of a baby. the song will be sung by both genders male and female.

 

KITCHEN SCENE: during the kitchen scene, the brother and sister both take out the food item from the oven. instead of serving the pastel colored cupcakes, they will have a pizza because al kids love pizza. while the little girl cuts the pizza, the younger brother will clean the dishes.

BABY SCENE: The girl will retrieve the baby while the  younger brother is in the living room sitting in the rocking chair. the little girl will bring the baby into the living room and give it to the younger boy to rock.

 

ENDING SCENE: The ending scene will be a snapshot like picture  of the 2 children with their parents and dog waving to the camera smiling. the theme song will be playing in the background.