consumer behavior

A company that is a great example a successful launch due to consumer  behavior would be  Gerber. Gerber started in in 1928 as a food campaign. Gerber is one of the longest running  food companies in the U.S.  Not only was Gerber  a one of the highest growing food companies and continues to grow, they are also branching out in other areas. Gerber has now branched off into life insurance and clothing products. I think the main reason why Gerber is so successful is because this company is family operated and own and has been since 1928. Unlike other companies, Gerber became very versatile with what items they were willing to put there name on. Gerber listened to their consumers about their  dislikes and likes on the products. They then would fix the problems that the products had and then put the item back on the market for the consumer. Gerber takes into consideration what their consumers want / need /use and give it to them in an offer they can't refuse.