JEEP in its prime

   During workshop on Wednesday, my group and I decided to use the Grand Cherokee 2013 4x4 Laredo Jeep as our product for the senior citizen customers. With features like anti-lock breaks, seat warmers ,air conditioning,enhanced accident  response system and automatic head lights. for many senior citizens, driving is becoming more of a hassle but with the new Grand Cherokee 2013 4x4 Laredo Jeep older people can feel safe and stylish. when you think a car made for an older crowd you think of a jalopy of some sort with a very tacky color but with this jeep in particular, they can look cool and be safe all at the same time.

With the commercial we decided to take a very warm and vacation route. The scene starts with an older married couple sitting in the living room reading when all of a sudden they hear loud polka music playing outside their window. The old man looks outside to see who it is. It turns out  to be their bingo buddies. They rush out the doors with their walkers and oxygen tanks and slowly make their way into the car. During the scene of them on the road, the new features of the car are being used and explained. When they get to their destination, it turns of to be vegas and the scene fades out with the the name of the product on the screen.