NOSTALGIA MARKETING

Nostalgia marketing is a great strategy  to use  when wanting to appeal to your cutovers on a deeper level. Nostalgia allows marketers to dig deep into ones past  and bring out a enjoyable memory. the consumer is forced to recall a certain  past even that brought joy to them.

 Some advantages of nostalgia is being able to target a certain age group or crowd. an exam\mp;le of a product that refers to nostalgia is coke. coke brought back the glass bottles that were used before plastic was invented. After bringing back the glass bottles, coke had a minor spike in false due to the authenticity of their classic bottles.