TYPEWRITER

this  type writer ad will apreal to a 50 and older crowd. the scene will open up with a handsome young man using a typewriter to write letter to his parents about his college experience thus far. the setting will be his dorm room which will be filled with iconic poster of  that decade. the scene will be shot in a old/ rustic colored scene. and the end of the scene, words will appear on the bottom of the screen saying ," show them how much you care" this will also be the slogan for the typewriter.
 This commercial will remind the older crowd of their youthful days and how simple life was back then. the commercial will also show how  "modern" technology gets old someday too. just like people.