NOSTALGIA MARKETING

Nostalgia marketing is a great strategy  to use  when wanting to appeal to your cutovers on a deeper level. Nostalgia allows marketers to dig deep into ones past  and bring out a enjoyable memory. the consumer is forced to recall a certain  past even that brought joy to them.

 Some advantages of nostalgia is being able to target a certain age group or crowd. an exam\mp;le of a product that refers to nostalgia is coke. coke brought back the glass bottles that were used before plastic was invented. After bringing back the glass bottles, coke had a minor spike in false due to the authenticity of their classic bottles.

TYPEWRITER

this  type writer ad will apreal to a 50 and older crowd. the scene will open up with a handsome young man using a typewriter to write letter to his parents about his college experience thus far. the setting will be his dorm room which will be filled with iconic poster of  that decade. the scene will be shot in a old/ rustic colored scene. and the end of the scene, words will appear on the bottom of the screen saying ," show them how much you care" this will also be the slogan for the typewriter.
 This commercial will remind the older crowd of their youthful days and how simple life was back then. the commercial will also show how  "modern" technology gets old someday too. just like people.

The Bug Vacuum

I decided to make a creative ad for the bug vacuum. this ad consist of the infamous youtube video of the man trying to catch this gigantic spider with a tuppawear container half the spiders size. the video will play on through and at the end of the commercial, the screen will turn black with white words that read, "DONT END UP LIKE HIM" and then the bug vacuums will pop out with a spotlight on it and the announcer will explain al of the cool gadgets the bug vacuum comes with. the slogan will be,"DONT END UP LIKE THAT ONE GUY". This product will be sold in department stores like Macys and Bed Bath and Beyond.

TOBLERONE

i think a great way to advertise the new Toblerone  chocolate bar by using social media outlets, is to make an ad for Youtube. this ad will be no more than 30 seconds which will show the making of the chocolate bar. a new and hip main stream song will be playing in the back round to keep the youtubers attention so they will not skip through the add. at the end of the app, an announcer will tell the listener to like their page on Facebook for a chance to with a coupon for a free Toblernone.
this will get the customer blogging about the item which will influence others to do the same thus making Toblerone bigger than ever.

these social media outlets will allow others to share their thoughts and feelings on this item, while promoting it at the same time
 

creativity at its finest

Each year the the collective promotion of Dutch literature pre motes a new piece of literature. This years theme happens to be autobiographies. to celebrate the authors writing, the book has been molded into the face of the authors. The portraits are filled with the authors words. Whenever you're done with the book, you can hang it on your mantel and a center piece. I thought this was very clever and quite unique.Everyone is looking for the newest and coolest thing and I think the Dutch have found it.

  

JEEP in its prime

   During workshop on Wednesday, my group and I decided to use the Grand Cherokee 2013 4x4 Laredo Jeep as our product for the senior citizen customers. With features like anti-lock breaks, seat warmers ,air conditioning,enhanced accident  response system and automatic head lights. for many senior citizens, driving is becoming more of a hassle but with the new Grand Cherokee 2013 4x4 Laredo Jeep older people can feel safe and stylish. when you think a car made for an older crowd you think of a jalopy of some sort with a very tacky color but with this jeep in particular, they can look cool and be safe all at the same time.

With the commercial we decided to take a very warm and vacation route. The scene starts with an older married couple sitting in the living room reading when all of a sudden they hear loud polka music playing outside their window. The old man looks outside to see who it is. It turns out  to be their bingo buddies. They rush out the doors with their walkers and oxygen tanks and slowly make their way into the car. During the scene of them on the road, the new features of the car are being used and explained. When they get to their destination, it turns of to be vegas and the scene fades out with the the name of the product on the screen.
  

A Day in the life of a mother

 Mother Suzy is awakened by the sound of her 2 year old crying baby at 6:00 in the morning. she gets up, feeds the baby then starts to make breakfast for the rest of the family. Her husband her son wakes up at 8 followed by her husband. The whole family sits down at the dining room table. While Bobby, her son gets dressed, she packs him a healthy organic lunch filled with kettle chips pirate booty and an organic peanut butter and jelly sandwich. She then gets the baby together and drops Bobby off at school. Suzy then comes back home and cleans up the house. Suzy is believes in saving the environment so all of the products she uses to clean the how are environment friendly and bio degradable. She then gives baby rose a bath with Johnson&Johnson products.After baby Rose's bath, she is put down for a nap. While the baby is napping, Suzy takes a shower and only uses Dove products. By the time she's done with her shower, its time to pick up Bobby. After  picking up Bobby, she then goes to Whole Foods to buy something  to cook for dinner. When she and the family gets back home, she prepares a good wholesome meal and the whole family sits down to dinner when dad gets back from work.